NAC wins Silver in PIMA 2016 Marketing Methods Competition
Duncansville, PA July 27, 2016 – NAC, Inc. is proud to announce that it was among the winners of the Professional Insurance Marketing Association’s (PIMA) annual Marketing Methods Competition held at their Mid-Year Meeting July 21st through 24th in Rancho Palos Verdes, CA. The company received the Silver award in the ‘Self Promotion – Company Members/Business Partners’ category for its “#MailStillMatters” Audience Engagement Campaign.
PIMA’s Marketing Methods awards are presented to member companies for direct marketing efforts that display outstanding marketing and creative strategies that deliver banner, measurable results. Gold, Silver, Bronze and Honorable Mention awards are based on a minimum point threshold. Judging is based upon Marketing Strategy (25%), Creative Execution (25%) and Results (50%).
The multi-channel campaign aimed to increase audience engagement and brand awareness through direct mail, social media and a tradeshow exhibit by asking showgoers “why mail still matters?” The revamped “#MailStillMatters” campaign exceeded its goals by increasing tradeshow audience engagement by a whopping 205%!
“We are gratified and honored to be recognized by PIMA for our creative efforts. This was a campaign very close to our heart and we are thrilled that it resonated with our industry peers,” said CEO, Nick Robinson.
About PIMA – For more than 30 years, the Professional Insurance Marketing Association (PIMA) has provided the premier forum for leaders in the insurance direct marketing industry to craft strategic partnerships, develop business opportunities, and perfect their expertise. For more information, visit the PIMA Website at www.pima-assn.org.
About North American Communications – North American Communications (NAC) is the nation’s largest vertically integrated direct mail & fulfillment company. With regionalized production locations, NAC markets a diverse portfolio of direct mail services, including Envelope Production, Forms & Commercial Printing, Data Processing, Imaging, Bindery, Lettershop, Mailing & Commingling. With all of our services completed in-house, all campaigns are completed efficiently and tailored to client specifications. NAC offers unparalleled production capacity and geographic coverage with facilities in Pennsylvania Texas, and Mexico.