INDUSTRY NEWS

How direct mail is winning in the age of the internet

Snail mail and the postal service are big business. Every minute, the USPS processes 353,000 pieces of mail! In total, they don’t just service the United States – they handle almost half of the whole world’s mail. Besides the letters and government mail, there’s a lot of advertising or direct mail that goes through the USPS. They actually operate their own program called “Every Door Direct Mail.” In this infographic, we’ll show you just how big direct mail is. You might think that email and digital marketing have completely replaced physical marketing, but you should think again – every year, big businesses spend billions of dollars just trying to reach customers like you. 

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How to Successfully Track the Results of Your Mail Campaign

Imagine you just spent $3,000 on a direct mail campaign, the mail pieces are out the door, and you’re finished with the whole process. Now it’s back to business, fulfilling all those orders that are about to flood in. There’s nothing more to do with the mailing, right? Wrong.

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How to Extend the Life of Your Direct Mail Postcard or Brochure

There are many steps you can take to ensure your direct mail materials get noticed and read. Opting for quality graphics and professionally written copy, and including incentives that are irresistible to your target audience is a good place to start. But did you know that there are ways to extend the life of your direct mail postcard or brochure that can generate even more revenue for your business?

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Five Ways To Spice Up Your Direct Mail Marketing In 2017

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the following statistics: 66% of direct mail is opened, 82% of direct mail is read for a minute or more, 56% of consumers who responded to direct mail went online or visited the physical store, 62% of consumers who responded to direct mail in the past three months made a purchase, and over 84% reported that personalization made them more likely to open a direct mail piece.

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Using Direct Mail to Win at Engagement Marketing

Direct mail is not standing idly by as digital technology makes its mark in the modern marketing environment. Despite a rep as a marketing tool that is dead in the water, direct mail, too, is data-driven, and is now more targeted, more personalized, more relevant, and more efficient. 

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