INDUSTRY NEWS

How to Successfully Track the Results of Your Mail Campaign

Imagine you just spent $3,000 on a direct mail campaign, the mail pieces are out the door, and you’re finished with the whole process. Now it’s back to business, fulfilling all those orders that are about to flood in. There’s nothing more to do with the mailing, right? Wrong.

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How to Extend the Life of Your Direct Mail Postcard or Brochure

There are many steps you can take to ensure your direct mail materials get noticed and read. Opting for quality graphics and professionally written copy, and including incentives that are irresistible to your target audience is a good place to start. But did you know that there are ways to extend the life of your direct mail postcard or brochure that can generate even more revenue for your business?

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Five Ways To Spice Up Your Direct Mail Marketing In 2017

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the following statistics: 66% of direct mail is opened, 82% of direct mail is read for a minute or more, 56% of consumers who responded to direct mail went online or visited the physical store, 62% of consumers who responded to direct mail in the past three months made a purchase, and over 84% reported that personalization made them more likely to open a direct mail piece.

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Using Direct Mail to Win at Engagement Marketing

Direct mail is not standing idly by as digital technology makes its mark in the modern marketing environment. Despite a rep as a marketing tool that is dead in the water, direct mail, too, is data-driven, and is now more targeted, more personalized, more relevant, and more efficient. 

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7 Tips for Awesome Direct Mail Copy That Sells

Carefully crafted copy can be the key to many things, from product descriptions that are subject to seriously healthy conversion rates, through to websites that engage the reader and lead them seamlessly over onto a contact form or online purchase.

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Using Direct Mail to Win at Engagement Marketing

Direct mail is not standing idly by as digital technology makes its mark in the modern marketing environment. Despite a rep as a marketing tool that is dead in the water, direct mail, too, is data-driven, and is now more targeted, more personalized, more relevant, and more efficient. 

Read More